A typical brief
Each figure is for the scope written on that service. Larger, older, or unusual sites get a revised price before work starts.
Rate card · GBP excl. VAT
Published prices for a typical UK brief.
Set for small and mid-sized businesses that want a proper job from a limited company. Open any line for the full scope.
VAT is extra
Prices are in pounds and exclude VAT. The invoice shows VAT where it applies.
Third parties named first
Hosting, software licences, ad spend, and premium plugins are billed by those companies, and only after you have seen the cost.
Websites
A landing page through to a shop. Care plans sit underneath once the site is live.
DP-02 · Websites
Starter website
A five-page company site with the essentials done properly.
£1,250
2–3 weeks
- Up to 5 pages, agreed in the scope
- Mobile and desktop layout
- Editable text through a simple CMS, named in the scope
- Contact form, sitemap, and on-page titles
DP-03 · Websites
Business website
A full company site, with a CMS, a blog ready to use, and a proper handover.
£2,750
4–6 weeks
- Up to 10 pages, agreed before the build
- CMS you can edit (WordPress, or another named in the scope)
- Blog structure, ready for posts
- Contact form to your inbox
DP-04 · Websites
Ecommerce store
A focused online shop: catalogue, checkout, and the basics of product search.
£4,650
6–9 weeks
- Shop design for home, category, product, and content pages up to 8 templates
- Up to 50 products loaded from your spreadsheet
- Payment provider connected (provider fees stay with the provider)
- Delivery settings for one region
DP-01
Landing page
One page, one offer, built to be read on a phone and measured from day one.
7–10 days
DP-05
Website redesign
A new design and a careful move, keeping the rankings and pages that still earn their place.
3–6 weeks
DP-06
Website care
Monthly updates, a backup check, and an hour for small edits.
Monthly, cancel with 30 days' notice
DP-07
Website care plus
More editing time, a faster reply, and a monthly look at speed.
Monthly, cancel with 30 days' notice
Search
Monthly programmes for different weights of competition, plus one-off on-page, off-page, local, and technical work. A specific Google position is not offered.
DP-14 · Search
SEO starter
A monthly search plan for a smaller site or a single location.
£495 / month
Monthly, three-month minimum, then 30 days' notice
- Up to 4 pages or posts improved or added each month
- Technical housekeeping
- Google Business Profile support where relevant
- Light citation and outreach work
DP-15 · Search
SEO growth
The monthly programme for a business that wants search to be a real channel.
£995 / month
Monthly, three-month minimum, then 30 days' notice
- Up to 8 pages or posts a month
- On-page improvements across the priority set
- Monthly off-page outreach
- Internal linking and schema upkeep
DP-16 · Search
SEO scale
A heavier monthly programme for competitive markets and a wider content set.
£1,750 / month
Monthly, three-month minimum, then 30 days' notice
- Up to 12 pages or posts a month
- Deeper on-page work on competitive templates
- A stronger off-page programme
- Conversion notes on the main landing pages
DP-08
Keyword and content strategy
The searches that matter, mapped to pages, with a 90-day plan.
10–14 days
DP-09
On-page SEO
Titles, headings, copy structure, and internal links put right on the pages you already have.
2–3 weeks
DP-10
Technical SEO
Crawl, indexation, canonicals, redirects, sitemaps, and structured data — then the fixes that fit this site.
2–4 weeks
DP-11
Off-page SEO
Relevant mentions and outreach, logged properly, without spam networks.
Monthly, three-month minimum, then 30 days' notice
DP-12
Local SEO foundation
Google Business Profile, name-address-phone consistency, and a location page that matches the real business.
2 weeks
DP-13
Local SEO care
Monthly care of the profile, local pages, and citations for one location.
Monthly, three-month minimum, then 30 days' notice
Performance
Measured work on the speed of the site you already have.
DP-17
Image and asset pass
Photographs and graphics resized, compressed, and loaded so they stop dragging the page.
3–5 days
DP-18
Speed optimisation sprint
A measured pass at Core Web Vitals: images, fonts, caching, and the scripts that hurt.
1–2 weeks
DP-19
Performance rebuild
Template, script, and hosting changes when a sprint is not enough.
2–4 weeks
Audits
A written picture, and a call, before you commission a rebuild or a retainer.
DP-20
Analytics and tracking audit
GA4, events, consent, and Search Console checked so the numbers mean something.
5 working days
DP-21
Technical website audit
A written picture of speed, indexation, mobile, forms, and the fixes worth doing first.
5–8 working days
DP-22
Accessibility review
Priority barriers against WCAG 2.2 AA, found by a person and by tools, then listed for fixing.
7–10 working days
DP-23
SEO audit
Technical, on-page, and a competitor snapshot in one report.
7–10 working days
IT
Practical setup and support for a small team, on UK working days.
DP-24
Email authentication
SPF, DKIM, and DMARC set on your domain so genuine mail is more likely to be trusted.
2–4 days
DP-25
IT discovery
A half day on how the company actually works, then a written recommendation.
Scheduled within a week, note within 3 days after the call
DP-26
Backup and recovery plan
What to back up, how often, where it lives, and one test to prove a restore works.
1 week
DP-27
Hosting and DNS setup
Sensible hosting, DNS, SSL, and a backup option, with the account in your name.
3–5 days, plus DNS propagation
DP-28
Workspace setup
Domain email and a tidy Microsoft 365 or Google Workspace for a small team.
1 week
DP-29
IT consultancy day
A full working day, remote, for planning or hands-on implementation.
Booked day
DP-30
Managed IT support
Remote support for a small team, during the UK working day.
Monthly, 30 days' notice
Content & growth
Words, markup, consent, conversion, and Google Ads. Ad spend is always separate.
DP-31
Editing session
Ninety minutes on how to update the site, for the people who will actually do it.
Booked 90 minutes
DP-32
Page copy
A service page in British English, written to be read by a customer and understood by search.
5 working days
DP-33
Cookie and consent setup
A sensible consent banner and tags that respect the choice a visitor just made.
3–5 days
DP-34
Schema and structured data
Organisation, service, FAQ, and breadcrumb markup on the templates that deserve it.
1 week
DP-35
Conversion review
A look at the path from the first screen to the enquiry, with a prioritised list of changes.
1 week
DP-36
Content pack
Four pages written as one set, so the site sounds like one company.
2 weeks
DP-37
Google Ads setup
Account, conversion tracking, and the first campaigns, ready for spend you control.
1–2 weeks
DP-38
Google Ads management
Monthly optimisation of one Google Ads account, with spend kept separate.
Monthly, 30 days' notice
How payment works
Small pieces
Work under £700 is paid before it starts. That covers most audits, setup jobs, and single pages.
Projects
Larger builds are 50% to start and 50% before launch or handover. The scope stays at the agreed price.
Monthly work
Care, IT support, ads management, and SEO retainers are invoiced at the start of the month.
Notice
Search retainers and off-page SEO run for three months, then 30 days’ notice. Care, managed IT, and ads management are 30 days’ notice.
The library
Every one of these opens into a full scope.
If the published brief is smaller than your site, say so in the enquiry. The quote changes before the work does.